CORPORATE IDENTITY «DEVELOPMENT OF SCIENTIFIC RESEARCH IN MEDICINE»
The brand designer has made the trademark (a symbol) a visual dominant of the corporate identity of the autonomous nonprofit organization DEVELOPMENT OF SCIENTIFIC RESEARCH IN MEDICINE. The concept of the trademark is a reference to the Petri dish + an image of a printed circuit board. Thus, the trademark symbolizes modern research in medicine. The lettering part, the ANO acronym, is made in an original typeface using for the letters (the top in a, the curves in a and n, the thin lines in o) the elements similar to those used in the trademark.
The corporate colors, blue and cyan, reinforce the perception of the brand as one related to the world of modern technology, research and medical achievement. In general, the brand image can be described as: modern, technological, clear, bright and fresh, medical, inclined towards minimalism.
To maintain the stylistic unity of the brand in advertising and informational materials, it is recommended to use a corporate layout, images suitable for the mood with the imposition of a corporate photo filter, corporate colors and selected fonts. The same principles should be observed in the production of printed materials and branded elements.
Created logo:
2016 November
